Love this book. I enjoyed it so much I connected with Larry on LinkedIn after reading it. It aligns 100% with my selling by serving mentality. If you want to "lift your game" in your selling profession... pick up a copy. I have notes all over mine! Enjoy!

A great read for anyone in sales where relationships matter!

Larry's book is a great read. It's well written and practical in its approach and advice. No hyper complex models here. It's a must read in my opinion for anyone working in sales where relationships matter. Lots of great supporting information from Larry and his passionate team available online too.

3rd time reading/listening!!

Not your typical sales book, dives into what it takes to separate yourself from the “used car salesman” and how to cure “commission breath”.
Great mix of content to keep you engaged.

This book spoke to me and my heart!

As a person new to the official sales game after more than 15 years in professional services and sales support. I was told by sales leaders that I was doing it different from the other sales folks. What I didn’t know is I was being authentic and I gave a rip. Larry captures my spirit and focuses it for me. I have new tools to be a better sales professional moving forward.