Sales Professionals Who Grow Their Heart Will Grow Their Sales!

Your vision will become clear only when you look into your heart. Who looks outside, dreams; who looks inside, awakens.”

Carl Jung

Heart in sales, it’s not a dirty word.

My challenge to the entire sales world… If we can bring our hearts to our personal relationships, then what prevents you from bringing heart to your professional relationships?

Within the sales community, an image of the heart is often associated with weakness or being too mushy gushy. The heart is strong and powerful. It is the driving force of our life, one heartbeat at a time.

Your success becomes crippled when there is an unbalanced connection with your heart.

Embracing a heart-centered approach rests with your ability to stop, look inward, and reflect upon the course of action you know is the right, rather than succumbing to external pressures and misaligned sales crapola that quite frankly doesn’t work any longer.

Therefore, Selling From the Heart goes against everything that standard sales training teaches you. The world has changed and yet, how we sell seems to be stuck in past decades.

“Put your heart, mind, and soul into even your smallest acts. This is the secret of success.”

Swami Sivananda

Let’s take the foundation of this quote and then reflect upon the following questions…

  • What can I do differently to work on my heart health?
  • What is one thing I will do differently to work on my mindset?
  • What does self-reflection truly mean to me?

Our heart is the absolute key to our survival. Plain and simple, if our heart stops beating, we know what happens. Therefore, we take good care of it. We exercise, we eat healthy and we try to avoid stress; all in the name of heart-health.

How well are you taken care of your sales heart?

I encourage to think about the following…

How can you sell from the heart if your heart is broken?


The journey to growing your sales at exponential rates starts with understanding who you are at your core. It is becoming more in tune with your deeper self. It is the ability to recognize what fires you up, what makes you happy or sad.

To sell from the heart, you must be willing to take responsibility for your results.

You can’t blame others when things go wrong. You must be willing to look inward and determine what you could have done to make the outcome better. It is not about blame but self-examination. Taking a true look at yourself and congratulating yourself on what you did right and planning to become stronger in the areas that you are weak.

“People will do anything, no matter how absurd, to avoid facing their own souls.”

Carl Jung

Are you avoiding facing your own sales soul?

  • How do you deal with your emotions?
  • How do you react when your sales life goes astray?
  • What areas do you really excel at?
  • What areas do you need to work on in your personal growth and development?

When you truly understand who you are, you will start to make a conscious effort to improve yourself, how you communicate with others and how this all has an impact on your sales growth.

Here lies the question…

Do you have the courage to bring your heart to your sales life?


“Wholehearted living is about engaging in our lives from a place of worthiness,” Brené Brown writes in Daring Greatly. “It means cultivating the courage, compassion, and connection to wake up in the morning and think, no matter what gets done and how much is left undone, I am enough.”

What are you willing to do to develop the courage and compassion to better connect with your clients?

Brené Brown reinforces this at so many levels, and why I believe the key to sales success starts at the heart level.

She discusses wholehearted people as having:

  • A sense of worthiness
  • Courage
  • Compassion
  • The ability to connect with others
  • Gratitude
  • Leaning into joy
  • Vulnerability

Right now, and at this very moment, how many of you are bringing this to your client relationships?

It is so sad, as many in the sales world have become results driven and commission breathing, as opposed to outcome drivers and difference makers.

All too many in sales are looking outward as they’re being led by their brain. Their inner core values have been thrown to the waste side as money and profit have become the driving force.

“If your goals aren’t synced with the substance of your heart, then achieving them won’t matter much.”

Danielle LaPorte

We all know, for the brain to work well we need a strong heart. However, when I look inside many sales organizations, I often find unhealthy hearts where values and beliefs are misaligned. Layer on top of this misaligned values in management and let me tell you… this becomes a recipe for sales disaster.


If you want to grow your sales, then be willing to grow your heart. It all starts with some self-awareness.

“I think self-awareness is probably the most important thing towards being a champion.”

Billie Jean King

What are you willing to do to become a sales champion?


Self-awareness means you know yourself so well that you become amazingly happy, fulfilled and content.

  • Are you living as the real you and not some sales facade?
  • Do your thoughts match your actions?
  • Does your walk match your talk?

I believe living a lie comes out sooner or later. Living a sales lie is even worse. This will ultimately screw with your career.

Are you aware of what makes you come alive?

Are you aware of what makes your clients come alive?


Becoming comfortable with being uncomfortable is what ferocious self-honesty is built upon.

I encourage you to think about this one…

“Do one thing every day that scares you. Those small things that make us uncomfortable help us build courage to do the work we do.”

Eleanor Roosevelt

How can you become ferociously self-honest if you struggle to deal with any discomfort in your sales life? You can’t and you’re only fooling yourself.

In the hyper competitive world of sales, those who are willing to take risks, step out of their comfort zone and create some discomfort for themselves will be those who will reap the biggest rewards.

Those who bring their heart to the forefront will rise above all the other empty suits.


The sales world is riddled with braggadocious, bravado filled behaviors. Armani suits, Rolex watches and fancy cars mask the insecurity. You see we all have imperfections. We all have baggage. We all have something hiding inside the sales closet of the past.

Selling From the Heart is the new sales economy.

  • It’s about knowing your values and living by them
  • It’s about getting brutally honest with yourself
  • It’s about doing the hard work to make sure you add value to your clients

What is powering your heart engine right now?

There is an old proverb:

“Above all things guard your heart…”

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